As per the direction of Supreme Court (N.L.S.A), 45 minutes documentary film has been selected under 7 Scheme-Drug De-addiction Campaign under the leadership of famous film director Prakash Jha.
Drug addiction has become a serious concern in the country, especially among the younger generation. Its effects are not limited to the person using drugs but extend to families, communities, and society at large. The rise in substance abuse has contributed to an increase in crime rates and has had an overall damaging impact on social well-being.
The Ministry of Social Justice and Empowerment, Government of India has been implementing National Action Plan for Drug Demand Reduction (NAPDDR) scheme since 2018. The key objective of the scheme is to focus on preventive education, awareness generation, identification, counselling, treatment and rehabilitation of individuals with substance dependence, training and capacity building of the service providers through collaborative efforts of the Central and State Governments and Non-Governmental Organizations, to create awareness and educate people about the ill-effects of substance dependence on the individual, family, workplace and the society at large and reduce stigmatization of and discrimination against, groups and individuals dependent on substances in order to integrate them back into the society. Awareness generation activities are carried out through de-addiction campaigns for drug demand reduction but these campaigns do not cover employment opportunities by creating awareness among people through de-addiction campaigns.